#Beatplasticpollution is a flourishing hashtag these days - and for good reason. We produce 300 million tonnes plastic and 5 trillion single-use plastic bags yearly, while up to 1 million plastic bottles are purchased every minute. This is an alarming amount; it exceeds the total weight of the entire human population and yet it is one of the few products that is entirely designed to be used only once — and then thrown away. We know that plastic is a product that the earth cannot digest. Still, we seem to not really know what will happen to the plastic straw that end up in our cocktails. At least 8 million tonnes of plastic is dumped in the ocean every year with a large proportion ending up in one of the five major ocean gyres. The largest of these gyres, dubbed the “Great Pacific Garbage Patch”, covers an area of 1.6 million square kilometres. This is a reminder each of our walks along the Pacific Coast when passing by bundles of fishing nets, bottle tops, toothbrushes, combs – people’s belongings basically. Yet, the world is waking up. Governments have started to act with Africa standing out as the continent where the most countries (25) have adopted a total ban on the production and use of plastic bags. Now it's up to us - citizens, consumers and people driving demand to continue the fight against plastic pollution.